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Our story
When our founders Jannik and Julius were browsing the snack aisles in 2016, one thing particularly caught their eye: sugar bombs, artificial ingredients, and tough textures everywhere – especially in the fitness section. Inspired by their experiences in America and Holland, it quickly became clear to them: There had to be a better way. And more appealing.
So they set out to develop an alternative: with more natural, high-quality ingredients, functional added value, and a design that is impressive.
We want to convey a good feeling and make a conscious lifestyle easier to achieve.
That's why we put our whole heart into products that do without artificial flavors, colors & fillers, but work with full conviction – functional & delicious.
Our product portfolio
Whether bars, protein powder, or practical snack packs – at HEJ you will find functional products that work, taste good, and fit into your everyday life.
In the protein section, you'll find everything to support your goals: from creamy whey to plant-based vegan protein —complemented by functional bars like the HEJ Bar Pro or the soft HEJ Crispy . Our organic nut and muesli bars, HEJ Bite and HEJ Oat, offer you natural, uncompromising enjoyment on the go or at the office.
Welcome to HEJ. It's great to have you here.