The HEJ year in review is here

Join us as we look back at the year 2025.



These new products have enriched our product range.

Our product highlights for 2025

January

With the HEJ Bar Pro Strawberry & Yogurt, we expanded our bar range to include a fruity and creamy variety.

May

Our protein range has been upgraded – with the relaunch of HEJ Whey, HEJ Vegan Protein and HEJ Clear Whey Isolate .

August

A new crispy era has begun: The new generation of HEJ Crispy and HEJ Vegan Crispy , complemented by two exciting varieties – HEJ Vegan Protein Bar Crispy Pistachio and Hazelnut Nougat .

October

Just in time for the pre-Christmas season, the HEJ Advent Calendar 2025 was released and provides enjoyment during the Advent season.

HEJ in stores

Many of our new products could be discovered in 2025 not only in our online shop, but also at selected retail partners :

dm, Rossmann, BUDNI, Müller and BIPA as well as EDEKA, REWE, Kaufland, Famila, Alnatura, Billa, Coop, HIT, Globus and Wasgau

A year full of further development

The biggest milestones of 2025

Rebranding

HEJ presents itself in a new look – a fresh logo, modern font and a coherent design that makes our brand even stronger.

New online shop

Our new online shop is live! Simpler, faster and more intuitive – so you can discover your favorite products even better.

These are the products you loved most in 2025

Your favorites of the year

The most popular HEJ products of 2025 at a glance – which is your favorite?

HEJ Bar Pro Chocolate & Peanuts HEJ Bar Pro Chocolate & Peanuts
bestseller
HEJ Bar Pro Chocolate & Peanuts
28,99€
40,26€ /kg
HEJ Whey Vanilla HEJ Whey Vanilla
bestseller
HEJ Whey Vanilla
37,99€
42,21€ /kg
HEJ Organic Nut Bar Almond & Sea Salt HEJ Organic Nut Bar Almond & Sea Salt
bestseller
HEJ Organic Nut Bar Almond & Sea Salt
23,49€
48,94€ /kg
HEJ Vegan Crispy Chocolate Raspberry Tray of 12 HEJ Vegan Crispy Chocolate Raspberry Tray of 12
bestseller
HEJ Vegan Crispy Chocolate Raspberry
28,99€
53,69€ /kg
HEJ Crispy Crunchy Brownie Tray of 12 HEJ Crispy Crunchy Brownie Tray of 12
bestseller
HEJ Crispy Crunchy Brownie
28,99€
53,69€ /kg
HEJ Oat Choco Hazelnut HEJ Oat Choco Hazelnut
bestseller
HEJ Oat Choco Hazelnut
23,49€
43,50€ /kg
HEJ Clear Whey Isolate Peach Ice Tea HEJ Clear Whey Isolate Peach Ice Tea
bestseller
HEJ Clear Whey Isolate Peach Iced Tea
19,99€
66,63€ /kg
HEJ Vegan Protein Vanilla HEJ Vegan Protein Vanilla
bestseller
HEJ Vegan Protein Vanilla
34,99€
38,88€ /kg

New year, new ideas – and a few surprises for you

Looking ahead – to 2026

This much can be revealed...

Energizers in the protein range, a fresh design for our 20g protein bars – perhaps even a new variety and texture?

Furthermore, you will continue to spot us on posters throughout Germany's cities!

We say thank you!

Thank you for being part of the HEJ Natural family! 💚
Without you, 2025 would not have been the year it was.

Join us in looking forward to an exciting 2026 full of new products and moments of enjoyment!